There Seems to be a Debate called Old School Network Marketing Versus New School
By Mr Dan Johnson
The discussion rages on about where it's better to do Offline Marketing or Online Marketing, Read the Pros and Cons of doing it each way. Find out what works best for you.
I've been following the debate on the Internet and in the forums as to which is more effective, Online Marketing or Offline Marketing and it's been an interesting discussion to say the least. The wagons are in a circle and there's
arrows flying all over the place. Some seem to think that you can't sponsor someone or build a relationship with them, unless you are toe to toe, and nose to nose. The argument against off line sponsoring is the limit to the number of people that you can approach and talk to in a given day.
Remember the days when you were told to make a list of friends and family, then go show them the plan? Problem is, Newbies don't understand any of that. They are still wondering how do you make money, especially if you told them it's not a selling business. I know that a good sponsor should accompany them, and do the presentation, but really, how many of you received a starter kit, and then watched your sponsor drive away?
Of course, another train of thought given in the debate, was, if you opened an ice cream store, you would definitely tell your warm market about it; warm market, being family and friends. You probably wouldn't offer them a job nor, would you beg them to buy from you. But you would want to let them know about your business. Dale Maloney, Author of, I Could Have Quit $7,000,000.00 Ago, always said that network marketing companies have distributors, called Secret Agents, because no one knew they were in the business. Kinda hard to make money if no one knows.
The argument of the New School Marketers is the fact that you have so many Prospects to choose from, and from all around the world. It's just as easy to sponsor someone in South Africa as it is to sponsor someone in your own back yard. Now with the Guru's offering training sites for the new marketers coming aboard, it's easier than ever to train your downline. Just look at the wealth of information put out by Mike Dillard, Jonathan Budd, Mlm Lead System Pro, and many many other sites as well. The Gurus finally woke up to the fact that if you share their knowledge with the Newbies, attrition in their downlines might slow to only a very small percentage dropping off.
What if you combined Offline Marketing with Online Marketing? Combining the two is the best of both worlds in my opinion. For Example: When I go to the gym, I toss a few business cards into some of the empty lockers and I don't include a phone number, but I do have my website on the card. That gives them a place to go to and get all the information they need to make an intelligent decision. Also put a card in those,"no postage necessary envelopes," that come with junk mail and mail it back. What about the slot at the gas pumps where you normally insert your credit card, leave a card there. Someone has to remove it to use the slot, now you have your message in their hand. What if you combined Offline Marketing with Online Marketing? Combining the two is the best of both worlds in my opinion. For Example: When I go to the gym, I toss a few business cards into some of the empty lockers and I don't include a phone number, but I do have my website on the card. That gives them a place to go to and get all the information they need to make an intelligent decision. Also put a card in those,"no postage necessary envelopes," that come with junk mail and mail it back. What about the slot at the gas pumps where you normally insert your credit card, leave a card there. Someone has to remove it to use the slot, now you have your message in their hand.
If you combine the two, Offline Marketing with Online marketing it seems to be the best of both worlds. The hottest leads to work with are the ones that you generate yourself. When buying leads or lead list, you really don't know how hot or how cold that list is actually or how many times it's been sold.
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Submitted by Mr Dan Johnson 2009-10-26 21:02:31
Category: Business
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